Dove’s Onslaught

This entry was posted October 3rd, 2007 and has 3 comments.

I’m sure just about everyone saw last year’s highly praised Dove campaign entitled “Evolution”. The short film depicts a seemingly average looking woman being transformed by makeup, lighting, and Photoshop, into a beautiful supermodel. For those of you who did not see it, or need a refresher, here’s the video:

Today, Dove launched their follow-up to Evolution with a short film called, “Onslaught”. Here it is:

As you can see, Onslaught shows the insane barrage of “beauty” messages that young girls receive on a daily basis. This campaign directly supports the Dove Self-Esteem Fund, with the goal of reaching 5 million girls by 2010.

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Posted in Chris Walbert, advertising, business, life, marketing, technology, television