Life After People Destroys Wired.com

This entry was posted April 28th, 2009 and has 2 comments.

There has been a lot of talk lately bemoaning the lack of creativity in online advertising. For years the IAB has been working to standardize ad units in order to make it easier and more efficient for agencies to buy and negotiate online ads. However, some believe this standardization has led to less creative and engaging ads that are easier for consumers to ignore.

VideoEgg has been doing some really good work recently to combat this. Most of the VideoEgg ads I’ve noticed have been on TwitPic for clients like Honda and Dove. The ads expand to cover the screen and include video and multiple ways for users to engage with the ads. And that’s what these new units are all about, engagement.

Also, today there is a really interesting ad on Wired.com (I don’t believe this is from VideoEgg) for the History channel show Life After People. The ad ‘destroys’ and takes over Wired’s homepage. Users can then email a note to a friend telling them about the ad. While the creativity of the ad is very cool, there are a few pieces missing that I think would make this ad even more effective.

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