A Little More About My BBJ Quote

This entry was posted May 18th, 2009 and has no nomments.

I was quoted in Friday’s Baltimore Business Journal in an article called “Blog and Pony Show“. The article is essentially about the money, or lack thereof, that people can expect to make from blogging. As a planner and buyer of interactive media, I’m approached regularly by sites with advertising opportunities and have to evaluate whether they are the right places for our clients to be advertising.

I wanted to expand upon the BBJ quote and explain a little more of my thoughts on advertising on blogs and in social media. Here’s the quote:

“It pushes the brand even further and gets people to talk about it amongst themselves,” said Chris Walbert, digital media manager for Media Works Ltd. in Owings Mills. “That’s the powerful thing about blogs and social networks.”

First, to state the obvious, just because you advertise on a blog or social network doesn’t mean people will care or talk about your brand or product. The fact that blogs and networks are innately social environments, though, does give people the opportunity to talk about your brand or product within the site.

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Posted in Baltimore, business

My Soon-to-be Vegetable Garden

This entry was posted May 12th, 2009 and has 1 comment.

This past weekend I planted my soon-to-be vegetable garden in my parents’ backyard. They were gracious enough to sacrifice a sizable chunk of their lawn to an endeavor that hopefully will yield many delicious vegetables this summer.

I started the whole process 3-4 weeks ago when I spent a Sunday afternoon digging up and tilling a 6×11 foot piece of the yard. The soil was pretty terrible and mostly comprised of clay and rocks. I dug out all of the grass and a good bit of the clay and replaced it with some store-bought soil. I was also able to mix in some clay breaker that made a portion of the yard’s soil usable.

At the same time I started a compost pile. This was my first adventure with compost and it actually turned out much better than I was expecting. In just a few weeks, the compost was a dark, rich color and I was able to add it in when I planted the vegetables.

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Posted in food