DC Advertising Week

Today marks the beginning of DC’s Advertising Week. While it’s not as large or as flashy as New York’s, DC Ad Week still seems worth a visit.

Tomorrow, I’ll be heading down to DC, well Northern VA really, to catch day 2 of the event. The topics being discussed tomorrow include, “Digital and Online Marketing’s Latest Trends & Tools”, “The ROI of Going Green”, “That’s So Two Hours Ago: Successful Strategic Planning in an Era of Massive Media Change”, and others. The full schedule can be seen here.

Despite the drive, which I’m guessing may take me up to 2 hours, I’m still looking forward to the day. It’s always good to interact with people in the industry and get their thoughts on the exciting things that are happening now, and what will be happening in the next months and years. It’s so easy to get consumed with what you are working on that you don’t take the time to look at what else is happening. Events like this at least get you out of the office and force you to talk to people.

I’m expecting good things from the day tomorrow. I’ll post my findings later this week.