‘advertising’ Archive
This entry was posted October 10th, 2007 and has 4 comments.
As pretty much everyone knows by now, Radiohead released their new album, In Rainbows, today. The album isn’t available in stores or on iTunes, only directly from Radiohead. The band basically shocked the music industry when they announced on October 1st that they would be releasing this album themselves, without the backing of a label. A much bigger deal was the fact that there would be no set price for this album. Instead, Radiohead believed that people, when given the choice, would pay a fair price for the album.
This is genius, and actually works, for so many reasons. First, they didn’t release any promotional copies to radio stations, stream new songs on MySpace (they don’t even have an official page), or allow the album to leak in any way. They merely announced 9 days ago that they had a new album coming out and told you where you could get it.
Continue reading In Rainbows by Radiohead
Posted in Chris Walbert, advertising, business, marketing, music, technology
This entry was posted October 3rd, 2007 and has 3 comments.
I’m sure just about everyone saw last year’s highly praised Dove campaign entitled “Evolution”. The short film depicts a seemingly average looking woman being transformed by makeup, lighting, and Photoshop, into a beautiful supermodel. For those of you who did not see it, or need a refresher, here’s the video:
Today, Dove launched their follow-up to Evolution with a short film called, “Onslaught”. Here it is:
As you can see, Onslaught shows the insane barrage of “beauty” messages that young girls receive on a daily basis. This campaign directly supports the Dove Self-Esteem Fund, with the goal of reaching 5 million girls by 2010.
Continue reading Dove’s Onslaught
Posted in Chris Walbert, advertising, business, life, marketing, technology, television
This entry was posted September 26th, 2007 and has 3 comments.
Let me run an idea by you. This is one of the things that I really enjoy about blogging. Sometimes you just need to get an idea down, and see if it’s worth pursuing.
As anyone who knows me in real life knows, each winter for the past 5 years, whatever house I’ve lived in has hosted a large, semi-formal Christmas Party. Each year seems to get bigger and even more fun. Last year was an absolute blast. Throughout the night we probably had 150 people in our Hampden duplex, each of whom was well-dressed, somewhat well-behaved, and definitely enjoying themselves.
An idea came to me this morning, as we have already begun planning this year’s party.
Continue reading Christmas Party Sponsorship
Posted in Baltimore, Chris Walbert, advertising, business, food, life, marketing, music, technology
This entry was posted September 18th, 2007 and has 1 comment.
Today marks the beginning of DC’s Advertising Week. While it’s not as large or as flashy as New York’s, DC Ad Week still seems worth a visit.
Tomorrow, I’ll be heading down to DC, well Northern VA really, to catch day 2 of the event. The topics being discussed tomorrow include, “Digital and Online Marketing’s Latest Trends & Tools”, “The ROI of Going Green”, “That’s So Two Hours Ago: Successful Strategic Planning in an Era of Massive Media Change”, and others. The full schedule can be seen here.
Continue reading DC Advertising Week
Posted in Chris Walbert, advertising, marketing, technology
