Less Yesterday and More Today

The Life and Times of Chris Walbert

‘business’ Archive

Where does Yahoo Go From Here?

This entry was posted May 5th, 2008 and has no nomments.

This weekend, Microsoft withdrew their offer to buy Yahoo for $33 a share. This MicroHoo merger has been talked about in many different forums by many different people for quite a few months. In the past few weeks, talks have heated up and culminated in Microsoft basically issuing an ultimatum to Yahoo.

Though Yahoo’s stock price dropped about 20% this morning, word is that Yahoo’s executive team celebrated the withdrawal of Microsoft’s offer. How others at Yahoo reacted to the news hasn’t surfaced yet, but reactions from shareholders have been mixed at best.

Now, the real question is, Where does Yahoo go from here? In what I think is a somewhat questionable move, Yahoo just concluded a two-week test with Google delivering ads on a small portion of Yahoo searches. The test was intended to show that Yahoo can earn more money by allowing Google to serve search ads for them. Both companies described the test as successful.

Continue reading Where does Yahoo Go From Here?

Posted in Chris Walbert, business, marketing

The New and Improved DustinPfeifer.com

This entry was posted February 25th, 2008 and has no nomments.

Not only is Dustin Pfeifer a good friend of mine and a champion BSSC quarterback, but he is also an excellent web designer and developer. Dustin and I went to school together and also worked in the marketing department at our last company for about four years. During that time we worked on a lot of projects together, many of which I am still really proud of.

I left that company last April and in October, Dustin decided to work for himself full-time and focus on his company, Dustin Pfeifer Creative. He’s already done some great work that you can see on his brand new site, DustinPfeifer.com.

DustinPfeifercom

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Posted in Baltimore, Chris Walbert, advertising, business, marketing, technology

Vote for 365 Shirts

This entry was posted November 7th, 2007 and has no nomments.

If you haven’t seen 365 Shirts yet, well then where have you been for the past 141 days?

My good friend and roommate Mike had the brilliant idea to wear a different shirt every day for one full year. Each day he blogs about the shirt and whatever is going on that day. The goal of the blog is not only to be fun and entertaining, but also to raise money through donations, and awareness for Alzheimer’s research.

So, like I said, if you haven’t been to 365 Shirts yet, get over there and check it out. Then, bookmark it and visit daily.

Also, 365 Shirts is involved in a blog contest hosted by Behance. Behance is a very cool site that showcases great creative work and encourages collaboration and idea sharing among creative professionals. Their tagline is, “Make Ideas Happen.”

Continue reading Vote for 365 Shirts

Posted in advertising, business, marketing, technology

Microsoft buys a Piece of Facebook

This entry was posted October 24th, 2007 and has 3 comments.

That’s right. The Wall Street Journal announced this afternoon that Microsoft has agreed to buy a 1.6% stake in Facebook for a cool $240 million. This values Facebook at a total of $15 billion. This move has been highly anticipated and talked about for months, but no one was sure whether Microsoft would win out over the likes of Google.

It is absolutely amazing how quickly the value of social networking sites have risen. Just 2 years ago, News Corp bought all of MySpace for $580 million. Even more recently, Mark Zuckerberg, creator of Facebook, turned down a $1 billion offer from Yahoo just last summer. While many thought he was either crazy, or just an egomaniac, that move is looking quite brilliant today.

So, what could make a social networking site like Facebook possibly worth $15 billion? First, as nearly every media outlet has documented, advertising on TV, radio, and in print continue to decline while digital media has been growing tremendously. Most analyst expect this trend to continue as the internet and other digital technologies become more and more a necessary aspect of our lives. This means that large companies will be spending big bucks online.

Continue reading Microsoft buys a Piece of Facebook

Posted in Chris Walbert, advertising, business, marketing, technology

New Blog Site

This entry was posted October 12th, 2007 and has no nomments.

If you’ve made it here, you obviously are aware that chriswalbert.com is the new home of my blog. If you are new here, thanks for checking it out. Hopefully you’ll find something that interests you. Leave a comment, and start a discussion.

A huge thanks and shout out goes to my good friend of many, many years Dustin Pfeifer for designing and implementing this site. As you can see, Dustin is a top notch front-end web designer. Additionally, he is a mastermind when it comes to CSS.

Dustin now runs a web development and marketing company. If you or your company need any work done, I highly recommend you talk with Dustin.

I’m very excited to have this new, more personalized blog up and running. Not that there is anything wrong with a Wordpress template, but it’s nice to have something that reflects me a bit more.

It is a beautiful fall day, so go out and enjoy it. Be sure to check back here regularly and update your bookmarks, links, etc. to chriswalbert.com.

Continue reading New Blog Site

Posted in Baltimore, Chris Walbert, advertising, business, marketing, technology

In Rainbows by Radiohead

This entry was posted October 10th, 2007 and has 4 comments.

As pretty much everyone knows by now, Radiohead released their new album, In Rainbows, today. The album isn’t available in stores or on iTunes, only directly from Radiohead. The band basically shocked the music industry when they announced on October 1st that they would be releasing this album themselves, without the backing of a label. A much bigger deal was the fact that there would be no set price for this album. Instead, Radiohead believed that people, when given the choice, would pay a fair price for the album.

This is genius, and actually works, for so many reasons. First, they didn’t release any promotional copies to radio stations, stream new songs on MySpace (they don’t even have an official page), or allow the album to leak in any way. They merely announced 9 days ago that they had a new album coming out and told you where you could get it.

Continue reading In Rainbows by Radiohead

Posted in Chris Walbert, advertising, business, marketing, music, technology

Dove’s Onslaught

This entry was posted October 3rd, 2007 and has 3 comments.

I’m sure just about everyone saw last year’s highly praised Dove campaign entitled “Evolution”. The short film depicts a seemingly average looking woman being transformed by makeup, lighting, and Photoshop, into a beautiful supermodel. For those of you who did not see it, or need a refresher, here’s the video:

Today, Dove launched their follow-up to Evolution with a short film called, “Onslaught”. Here it is:

As you can see, Onslaught shows the insane barrage of “beauty” messages that young girls receive on a daily basis. This campaign directly supports the Dove Self-Esteem Fund, with the goal of reaching 5 million girls by 2010.

Continue reading Dove’s Onslaught

Posted in Chris Walbert, advertising, business, life, marketing, technology, television

Christmas Party Sponsorship

This entry was posted September 26th, 2007 and has 3 comments.

Let me run an idea by you. This is one of the things that I really enjoy about blogging. Sometimes you just need to get an idea down, and see if it’s worth pursuing.

As anyone who knows me in real life knows, each winter for the past 5 years, whatever house I’ve lived in has hosted a large, semi-formal Christmas Party. Each year seems to get bigger and even more fun. Last year was an absolute blast. Throughout the night we probably had 150 people in our Hampden duplex, each of whom was well-dressed, somewhat well-behaved, and definitely enjoying themselves.

An idea came to me this morning, as we have already begun planning this year’s party.

Continue reading Christmas Party Sponsorship

Posted in Baltimore, Chris Walbert, advertising, business, food, life, marketing, music, technology

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