This entry was posted September 9th, 2009 and has no nomments.
Sunday evening I had the opportunity to go to the US Open for the first time. It was a great experience even for a casual tennis fan (though much different than going to a baseball or football game). In addition to attending Sunday’s night session, I have watched a number of matches and been rooting hard for my new favorite tennis player, Melanie Oudin.
Image via NyDailyNews.com
I was inspired by Allen Adamson’s Forbes piece to share my thoughts on the event and which brands are best utilizing the Open to connect with consumers.
Continue reading The US Open as a Marketing Event
Posted in sports
This entry was posted March 11th, 2009 and has 4 comments.
I love March Madness. The NCAA tournament is the most competitive and fun to watch event in sports. Also, spring training is now in full force, which means opening day is just around the corner. This really is the best time of year for sports.
It’s no surprise then that big name companies want to be involved with the NCAA Tournament. CBS Sports really impressed me last year with their March Madness coverage. You could stream every game online and the online commercial breaks were well done with video ads corresponding to the player’s skin and companion banners. While I’m sure CBS will have coverage again this year, the first marketing message I received about the tournament was not from CBS Sports, but from Miller Lite and Facebook.
Miller Lite emailed me on Monday to announce their new March Madness Bracket Challenge. Selection Sunday isn’t until this upcoming Sunday, but I guess they wanted to get a jump on all those other requests you’ll get to fill out brackets. Here’s how the ML/FB Bracket Challenge looks and works:
Continue reading Facebook and Miller Lite Launch 2009 Bracket Challenge
Posted in marketing, sports
