‘technology’ Archive
This entry was posted October 3rd, 2007 and has 3 comments.
I’m sure just about everyone saw last year’s highly praised Dove campaign entitled “Evolution”. The short film depicts a seemingly average looking woman being transformed by makeup, lighting, and Photoshop, into a beautiful supermodel. For those of you who did not see it, or need a refresher, here’s the video:
Today, Dove launched their follow-up to Evolution with a short film called, “Onslaught”. Here it is:
As you can see, Onslaught shows the insane barrage of “beauty” messages that young girls receive on a daily basis. This campaign directly supports the Dove Self-Esteem Fund, with the goal of reaching 5 million girls by 2010.
Continue reading Dove’s Onslaught
Posted in Chris Walbert, advertising, business, life, marketing, technology, television
This entry was posted September 26th, 2007 and has 3 comments.
Let me run an idea by you. This is one of the things that I really enjoy about blogging. Sometimes you just need to get an idea down, and see if it’s worth pursuing.
As anyone who knows me in real life knows, each winter for the past 5 years, whatever house I’ve lived in has hosted a large, semi-formal Christmas Party. Each year seems to get bigger and even more fun. Last year was an absolute blast. Throughout the night we probably had 150 people in our Hampden duplex, each of whom was well-dressed, somewhat well-behaved, and definitely enjoying themselves.
An idea came to me this morning, as we have already begun planning this year’s party.
Continue reading Christmas Party Sponsorship
Posted in Baltimore, Chris Walbert, advertising, business, food, life, marketing, music, technology
This entry was posted September 18th, 2007 and has 1 comment.
Today marks the beginning of DC’s Advertising Week. While it’s not as large or as flashy as New York’s, DC Ad Week still seems worth a visit.
Tomorrow, I’ll be heading down to DC, well Northern VA really, to catch day 2 of the event. The topics being discussed tomorrow include, “Digital and Online Marketing’s Latest Trends & Tools”, “The ROI of Going Green”, “That’s So Two Hours Ago: Successful Strategic Planning in an Era of Massive Media Change”, and others. The full schedule can be seen here.
Continue reading DC Advertising Week
Posted in Chris Walbert, advertising, marketing, technology
This entry was posted August 16th, 2007 and has 3 comments.
In the past few months, there seems to have been an explosion in the world of social networks. An arena that was once, and by most reports still is, dominated by MySpace and now Facebook, has spawn countless new social networks. My main question is not whether there is value in each of these sites, but whether any of them have what it takes to survive and grow.
If you’re in the marketing/advertising field, or participate in social networks, you’ve probably noticed somewhat of a decline in your friends’ participation on MySpace. A year or 2 ago, it seems like everyone on MySpace participated daily and spent a lot of time on the site. Lots of people even “collected” friends and bragged about who had the most. Now, the only friend requests I get are from girls who want me to visit their web cams or bands that I’ve never heard of. This isn’t to say that MySpace is finished, they’re still growing at an amazing rate and are adding new features all the time. There’s just been a large contingent of people migrating to Facebook.
I’m one of the people that falls into this category. Just a week or two ago I decided to actually create a Facebook account. It’s not that I had anything against Facebook before, I just didn’t feel like managing another social network account. But, I got bored of never seeing anything new on MySpace, so I took the plunge. There’s also been so much buzz surrounding Facebook in the marketing community this summer. You can’t read any industry site without seeing at least one article claiming that Facebook is the greatest company ever and is taking over the world. Ok, maybe that’s a bit much, but marketing people sure do love talking about the next big thing.
Continue reading So Many Social Networks, So Little Time
Posted in Chris Walbert, marketing, technology
This entry was posted July 26th, 2007 and has 2 comments.
That’s right folks. The day many have been awaiting for years is finally here. The Simpsons Movie releases this weekend, but I’ve managed to score a few premiere tickets for tonight at The Senator Theatre.
With all of the hype and well-executed marketing surrounding this movie, I’m sure everyone’s expectations are very high. Speaking of fantastic marketing, the collective genius at Crispin Porter Bogusky have outdone themselves on this campaign. Between converting several 7-11s into Kwik-E-Marts, SimpsonizeMe, and some great TV spots that promote the movie and Burger King, the marketing surrounding this movie has been well thought out and executed.
Continue reading Simpsons Movie Premiere
Posted in Baltimore, Chris Walbert, Uncategorized, marketing, technology
This entry was posted July 18th, 2007 and has 3 comments.
How many times are you distracted from what you’re working on in a typical day? What is the longest amount of time you can concentrate without your attention being diverted? What are the things that distract you the most.
Yesterday, I was talking with my buddy Brad about the many distractions that we are provide with in our high-tech world. So I have decided to compile a list of all the things that have distracted me this morning, before noon.
1. Upon first logging on to my computer, Gmail Notifier let me know that I had an important email to read about color options for this season’s kickball tee shirts. Please God don’t let them be red.
Continue reading A World of Distractions
Posted in Chris Walbert, music, technology
This entry was posted June 28th, 2007 and has 2 comments.
As I started drafting this post yesterday, I was prepared to talk all about why I didn’t really want/need an iPhone and all of the reasons to wait for version 2 or 3. Then, I watched the Guided Tour.
This product is absolutely amazing. I hesitate to even refer to it as a phone, since that’s only 1 piece of what it really does. The four main features are the phone, ipod, web browser, and email. Not only do each of these pieces function better than on pretty much any other phone, but they are also integrated.
The thing that I love most about Apple is their focus on building products from the user’s perspective. This fundamental principle of the company comes across in their design as well as their explanations of the products. In the guided tour, the narrator does not talk about specs or use much technical jargon. He explains the features of the product in terms of how they help the user in their daily lives.
Continue reading Will you Buy an iPhone Tomorrow?
Posted in Chris Walbert, technology
